Perfil+cliente+facebook

· Facebook cuenta con un volumen de usuarios superior a 193 millones en todo el mundo y creciendo · Si segmentamos por sexo las mujeres representan el 51% de los usuarios mientras que los hombres representan el 49%. · Aunque el segmento de jóvenes entre 18 y 34 anos constituyen casi el 70% de los usuarios de Facebook sorprende el crecimiento que están experimentando otros segmentos de edades superiores a 30 anos. · El 70% de los usuarios de Facebook están localizados entre Norte America y Europa. Salvo Asia que crece a un ritmo acelerado ( 74% ), el resto de países crecen a un ritmo similar cercano al 30%. · En cuanto a Europa, la división de usuarios por edad no cambia mucho con respecto a la imagen general pero llama la atención el ritmo de crecimiento del 95% de los usuarios con edades superiores a 55 anos. · La división de usuarios por países Europeos sitúa a España en un cuarto lugar por numero de usuarios detrás de UK, Francia e Italia. · El 65% de los usuarios de Facebook en Europa se sitúan en UK, Francia ,Italia y España.  Por segmentos de edad, los usuarios de Facebook se reparten :  Edad || Porcentaje usuarios || Crecimiento *  || 13 a 17 || 17% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">40% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">18 a 25 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">40% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">27% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">26 a 34 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">26% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">32% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">35 a 44 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">10% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">42% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">45 a 54 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">4% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">50% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">+ 55 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">3% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">55% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;"> <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Por países los usuarios de Facebook se reparten : <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;"> <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">País || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Porcentaje || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Crecimiento * <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;"> || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Norte America || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">38% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">33% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Europa || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">32% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">38% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Sudamérica || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">9% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">33% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Oriente Medio || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">8% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">25% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Asia || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">7% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">74% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Oceanía || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">3% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">32% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Otros || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">3% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">27% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;"> <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Los usuarios de Facebook en Europa se reparten, por segmentos de edad : <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;"> <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Edad || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Porcentaje usuarios || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">Crecimiento * <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;"> || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">13 a 17 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">13% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">51% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">18 a 25 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">36% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">25% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">26 a 34 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">28% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">34% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">35 a 44 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">14% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">65% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">45 a 54 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">5% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">88% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">+ 55 || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">4% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">95% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;"> <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;"> <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Los diez países con mayor numero de usuarios en Europa son : <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;"> <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">País || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">% usuarios || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Crecimiento * <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;"> || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">UK || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">29% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">23% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Francia || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">15% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">42% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Italia || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">14% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">61% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">España || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">7% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">62% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Bélgica || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">3.5% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">30% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Dinamarca || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">3% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">18% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Suecia || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">3% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">23% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Alemania || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">3% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">60% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Noruega || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">3% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">62% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">Grecia || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">2% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">46% || <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;"> <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">*crecimiento experimentado en los tres meses anteriores al informe <span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-size: 12.0pt;">
 * __<span style="font-family: Arial; font-size: 13.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial;">Facebook . Perfil de usuario __**<span style="font-family: Arial; font-size: 11.0pt; mso-ansi-language: ES-TRAD; mso-bidi-font-family: Arial; mso-bidi-font-size: 13.0pt;">